Indian companies need value for every single penny spent. Given their limited working capital, if your product can save cost or generate additional revenue, you are the KING. Remember, your SaaS offering should be positioned in a way that offers added value to your clients
The likes of Amazon, NetFlix, and Spotify are seeing mixed responses in the Indian market. Some multinationals adapt to local demands and needs. However, some try to replicate their global business model.
When it comes to Asian companies, it is easier to get into POC mode, but converting that into actual sales would require significant effort. It is important to be able to talk in the same language as your customers to understand the issues.
India is big. The businesses are scattered and difficult to reach. It is advisable to have a hybrid channel strategy with your direct sales team covering the important cities and leaving the rest to the channel partners.
In conclusion, take some time in understanding the market and your target audiences. The two key takeaways would be value proposition and positioning. At Zingpro Consulting, we have more than 10 years of experience dealing with SaaS technologies across different verticals. Feel free to contact us.